Predictive Audience Segmentation
Accurate audience segmentation facilitates better content targeting and instantly more effective campaigns. Audiences can be built and integrated from your own data, but this can only cover a small percentage of your website users. Incendium Predictive Audiences uses cutting edge machine learning to expand audience segments using lookalike profiling. Larger, accurate audiences scale your opportunities for re-targeting and content personalisation.
Find More High Value Customers
Use Incendium predictive audience segments to model your most valuable customers and find more of the same people as they browse your website. Reach them off site without contact information, and automatically adapt your site content to fit their interests and maximize the chances of conversion.
Understand Site Performance Through A New Lens
Traditional analytics looks at visitors as flat data points and this leads to 1 dimensional insights which can’t be actioned. Incendium Analytics allows you to look at your site data in terms of the actual people visiting it. When you can look at bad engagement and drill down to look at page type Vs the persona viewing the page, you can draw richer insights and make meaningful changes to improve.
Adapt Content In Real Time To ALL Visitors
Incendium understands your content and how it performs with different audience segments. As an unknown user interacts with your website, powerful machine learning algorithms specifically adapted to your website predict the audience segment that user belongs to, along with key universal traits such as gender. As your website visitors are segmented, the content they see on site is adapted to them, improving their experience and the likelihood they’ll convert.
Never Lose A Chance To Convert
Re-targeting can be highly effective, especially if you are reaching out to customers who have already converted; you know who they are, so you can adapt your messaging. If you don’t know the customer however, you are flying blind. Incendium Predictive Audiences allows you to reach out to potential customers who have left your site without sharing information with you, with highly targeted messaging.