Incendium Course

Data-Driven Fundamentals

Master the fundamentals: Unlock the power of data, to drive consistent ecommerce growth.

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2 min
Data-Driven Marketing for Ecommerce: Transform Your Store into a Growth Machine
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Data-Driven Marketing for Ecommerce: Transform Your Store into a Growth Machine

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3 min
UTMs for Ecommerce: The Building Blocks of Accurate Attribution
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UTMs for Ecommerce: The Building Blocks of Accurate Attribution

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2 min
UTM Auditing 101: Clean Up Your Data and Maximize Marketing ROI
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UTM Auditing 101: Clean Up Your Data and Maximize Marketing ROI

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3 min
How to Use a Metrics Hierarchy to Drive Ecommerce Success
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How to Use a Metrics Hierarchy to Drive Ecommerce Success

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7 min
Contribution Margin
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Contribution Margin

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5 min
Understanding Return on Ad Spend (ROAS) in Ecommerce
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Understanding Return on Ad Spend (ROAS) in Ecommerce

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5 min
Understanding Average Order Value (AOV) in Ecommerce
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Understanding Average Order Value (AOV) in Ecommerce

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5 min
Improving Conversion Rates
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Improving Conversion Rates

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4 min
Customer Acquisition Cost
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Customer Acquisition Cost

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5 min
Marketing Efficiency Ratio (MER) in Ecommerce
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Marketing Efficiency Ratio (MER) in Ecommerce

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4 min
How to Calculate and Increase Checkout Completion Rate
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How to Calculate and Increase Checkout Completion Rate

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6 min
Understanding ROI in Ecommerce Metrics
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Understanding ROI in Ecommerce Metrics

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5 min
Ecommerce Guide To Maximizing Customer Lifetime Value (LTV)
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Ecommerce Guide To Maximizing Customer Lifetime Value (LTV)

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6 min
Mastering the LTV to CAC Ratio for Ecommerce Success
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Mastering the LTV to CAC Ratio for Ecommerce Success

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