Incendium University

Your ultimate resource hub to master data-driven ecommerce strategies and unlock sustainable growth and success.

Data-Driven Fundamentals

Master the fundamentals: Unlock the power of data, to drive consistent ecommerce growth.

Data-Driven Marketing for Ecommerce: Transform Your Store into a Growth Machine

2 min

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UTMs for Ecommerce: The Building Blocks of Accurate Attribution

3 min

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UTM Auditing 101: Clean Up Your Data and Maximize Marketing ROI

2 min

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How to Use a Metrics Hierarchy to Drive Ecommerce Success

3 min

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Contribution Margin

7 min

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Understanding Return on Ad Spend (ROAS) in Ecommerce

5 min

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Understanding Average Order Value (AOV) in Ecommerce

5 min

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Improving Conversion Rates

5 min

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Customer Acquisition Cost

4 min

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Marketing Efficiency Ratio (MER) in Ecommerce

5 min

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How to Calculate and Increase Checkout Completion Rate

4 min

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Understanding ROI in Ecommerce Metrics

6 min

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Ecommerce Guide To Maximizing Customer Lifetime Value (LTV)

5 min

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Mastering the LTV to CAC Ratio for Ecommerce Success

6 min

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Data-Driven Ads

Create impactful campaigns: Leverage data insights to maximize ad performance and ROI.

Introduction to Attribution Models: Decoding the Customer Journey 
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Introduction to Attribution Models: Decoding the Customer Journey 

5 min

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Data-Driven Attribution Models
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Data-Driven Attribution Models

4 min

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Using Data to Inform Ad Creative and Messaging
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Using Data to Inform Ad Creative and Messaging

6 min

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Google DSA: Powering Dynamic Search Ads with Analytics Data
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Google DSA: Powering Dynamic Search Ads with Analytics Data

5 min

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Post-Click Experience

Optimize the journey: Transform clicks into conversions with seamless user experiences.

Best Practices for High-Converting Landing Pages
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Best Practices for High-Converting Landing Pages

3 min

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Building High-Converting Product Category Pages
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Building High-Converting Product Category Pages

3 min

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Building High-Converting Product Pages
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Building High-Converting Product Pages

6 min

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Post-Click Strategies for High-Ticket vs. Low-Ticket Items
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Post-Click Strategies for High-Ticket vs. Low-Ticket Items

2 min

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How to Diagnose Engagement Issues in 60 Seconds
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How to Diagnose Engagement Issues in 60 Seconds

8 min

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Dynamic Content: Personalizing the Experience Based on Behavior and Data
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Dynamic Content: Personalizing the Experience Based on Behavior and Data

4 min

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Mobile vs. Desktop Post-Click Strategies
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Mobile vs. Desktop Post-Click Strategies

3 min

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Setting Up A/B Tests: Systematically Improving Performance Through Experimentation
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Setting Up A/B Tests: Systematically Improving Performance Through Experimentation

7 min

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Checkout Flow Optimization: Streamlining the Checkout Process to Improve Completion Rates
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Checkout Flow Optimization: Streamlining the Checkout Process to Improve Completion Rates

8 min

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Reducing Cart Abandonment: Addressing Drop-Offs and Friction Points in the Purchase Process
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Reducing Cart Abandonment: Addressing Drop-Offs and Friction Points in the Purchase Process

3 min

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Post-Click Upsells & Cross-Sells: Maximizing AOV Without Disrupting Conversions
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Post-Click Upsells & Cross-Sells: Maximizing AOV Without Disrupting Conversions

7 min

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Exit Intent & Behavioral Triggers: Using Pop-Ups, Offers, and Smart Triggers to Recover Abandoning Users
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Exit Intent & Behavioral Triggers: Using Pop-Ups, Offers, and Smart Triggers to Recover Abandoning Users

3 min

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Reducing Returns & Buyer’s Remorse: Setting Expectations and Reinforcing Confidence Post-Purchase
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Reducing Returns & Buyer’s Remorse: Setting Expectations and Reinforcing Confidence Post-Purchase

4 min

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Integrating Live Chat & Chatbots: Using Real-Time Assistance to Support and Convert Customers
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Integrating Live Chat & Chatbots: Using Real-Time Assistance to Support and Convert Customers

5 min

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First-Time vs. Returning Customer Experiences: Customizing the Journey Based on User Familiarity
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First-Time vs. Returning Customer Experiences: Customizing the Journey Based on User Familiarity

4 min

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Retention & LTV

Build customer loyalty: Use data to increase lifetime value and foster long-term relationships.

Data-Driven Retargeting Campaigns: Re-Engage, Retain, and Increase LTV
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Data-Driven Retargeting Campaigns: Re-Engage, Retain, and Increase LTV

12 min

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Segmenting Audiences for Personalized Marketing
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Segmenting Audiences for Personalized Marketing

6 min

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Data-Driven Email Campaigns: Maximizing Engagement and Lifetime Value
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Data-Driven Email Campaigns: Maximizing Engagement and Lifetime Value

10 min

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advanced Data-Driven Strategies

Scale smarter: Harness cutting-edge techniques to drive growth and outperform the competition.

Using Predictive Analytics for Sales Forecasting
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Using Predictive Analytics for Sales Forecasting

5 min

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