Many marketers struggle to pinpoint why their post-click experiences aren’t converting as expected. Traditional analytics tools often provide misleading or incomplete data, making it difficult to diagnose engagement issues with accuracy.

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Incendium changes that. Our platform goes beyond basic surface-level metrics by offering true engagement insights. With custom engagement scoring, you define what an effective pageview or session looks like based on meaningful interactions—not just outdated measures like bounce rates or session duration.

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Instead of guessing why a page isn’t performing, Incendium tracks real user behaviors: scroll percentage, scroll speed, interactions with key elements (e.g., button clicks, video plays, form submissions), and navigation patterns. Plus, with customizable engagement thresholds at both the page and template levels, you get precise visibility into what’s working and what’s not.

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So, if engagement is low, how do you diagnose the issue quickly? Here’s how to spot the problem and take action—fast.

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Incendium Effectiveness

One of the key advantages of Incendium is its custom engagement scoring system, which allows you to:

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✅ Define what constitutes an effective pageview (e.g., a visitor spends a minimum time on page + clicks an interactive element).

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✅ Define what constitutes an effective session (e.g., visiting at least three pages with an average engagement time of 30+ seconds).

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✅ Set engagement thresholds at the page or template level, ensuring each page type is measured according to its purpose.

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With this level of control, you can instantly spot underperforming pages and pinpoint exactly which engagement thresholds aren’t being met.

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For example, if a product page has high traffic but low effectiveness scores, you can immediately see whether users:

• Aren’t scrolling far enough to see key content.
• Aren’t clicking critical interactive elements.
• Are exiting the page too quickly.

Now, let’s explore some common engagement issues and how to diagnose them using Incendium.

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10 Common Engagement Issues and How to Diagnose Them

1. Users Click on a Product but Don’t Add It to Cart

💡 Potential Causes:

• Lack of trust signals (e.g., missing reviews, unclear return policy).
• Price hesitation—users may need reassurance (e.g., financing options).
• Unclear product differentiators.

✅ How to Diagnose with Incendium:

• Check time spent on product pages—if users linger but don’t add to cart, they may be unsure about the purchase.
• Review click interactions—if users engage with images but not pricing or CTA buttons, they might need more convincing.
• Compare product-level trends—if some products convert better than others, investigate differences in descriptions, reviews, or pricing.

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2. Users Abandon Their Cart Before Checkout

💡 Potential Causes:

• Unexpected shipping costs.
• Complicated checkout process (too many steps).
• No urgency to complete the purchase.

✅ How to Diagnose with Incendium:

• Track cart abandonment trends—if users reach the cart but don’t proceed, something is causing hesitation.
• Look at drop-off points in the checkout funnel—if they leave at the shipping cost stage, transparency may be an issue.
• Compare session effectiveness—if users leave but return later, they may need nudges (e.g., email reminders or retargeting).

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3. Users Are Scrolling Too Fast Through Content Pages

💡 Potential Causes:

• Content isn’t engaging or relevant.
• Page layout makes it hard to scan key information.
• CTA placement is too low on the page.

✅ How to Diagnose with Incendium:

• Use scroll speed tracking—if users are racing through the page, they may not be absorbing key messages.
• Review engagement with on-page elements—if buttons or videos aren’t clicked, they may be ignored.
• Test CTA placement—if users never reach the CTA, move it higher on the page.

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4. Users Exit the Site After Viewing Just One Page

💡 Potential Causes:

• Page doesn’t guide users to the next step.
• Poor navigation or unclear links.
• Content doesn’t match what they expected.

✅ How to Diagnose with Incendium:

• Analyze session depth—if users visit only one page and leave, it may be a dead end.
• Check next-page click-through rates—if users aren’t navigating further, CTAs or internal links may not be strong enough.
• Compare traffic sources—if certain ads drive high bounce rates, the landing page might not align with the ad message.

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5. Users Abandon Lead Generation Forms Midway

💡 Potential Causes:

• Too many required fields.
• Form layout isn’t mobile-friendly.
• No incentive to complete the form.

✅ How to Diagnose with Incendium:

• Track form interactions—if users start filling out fields but stop midway, something is causing friction.
• Compare desktop vs. mobile completion rates—if mobile users drop off more, the form may not be optimized for small screens.
• Review time spent on form sections—if a particular field causes hesitation, it may be too complex or unnecessary.

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6. Slow Load Times Are Driving Users Away

💡 Potential Causes:

• Heavy images, slow server response, unoptimized scripts.
• Poor mobile performance.

✅ How to Diagnose with Incendium:

• Use Incendium’s page load time tracking to identify slow-loading pages.
• Compare load times vs. exit rates—if high exits correlate with slow speeds, performance improvements are needed.

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7. Users Ignore Video Content

💡 Potential Causes:

• Video isn’t prominent or engaging.
• Users prefer text-based content.

✅ How to Diagnose with Incendium:

• Track video play rate—if users aren’t clicking play, test auto-play or repositioning.
• Compare video engagement vs. other elements—if users engage with text more, consider emphasizing written content.

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8. Blog Readers Leave Without Clicking Internal Links

💡 Potential Causes:

• Links aren’t visible or relevant.
• Content isn’t structured to drive further action.

✅ How to Diagnose with Incendium:

• Check internal link click rates—if no one clicks suggested articles, links may not be compelling.
• Track scroll depth—if users leave before seeing links, consider repositioning them earlier.

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9. Product Category Pages Have High Exit Rates

💡 Potential Causes:

• Poor filtering and navigation.
• Lack of compelling product thumbnails or descriptions.

✅ How to Diagnose with Incendium:

• Track category page exit rates—if users leave without clicking on products, the page layout may need improvement.
• Review product click-through rates—if no products stand out, test different images or descriptions.

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10. Returning Visitors Don’t Convert

💡 Potential Causes:

• Lack of personalized experiences.
• No urgency or incentives for returning users.

✅ How to Diagnose with Incendium:

• Compare first-time vs. returning visitor behavior—if returning visitors don’t engage differently, consider personalizing their experience.
• Track repeat visit actions—if users return but don’t convert, test incentives like limited-time offers.

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Final Thoughts

The faster you diagnose engagement issues, the quicker you can improve conversions. With Incendium’s advanced engagement tracking, you can pinpoint exactly where users drop off, what’s causing friction, and how to fix it—without relying on misleading analytics.

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Want deeper engagement insights? Incendium gives you the full picture. Book a demo.