Ad Performance Analysis
See true ROI across every paid platform — Google, Meta, TikTok — with cost data pulled automatically and attribution applied independently of platform reporting.
KEY FEATURE 01
Ad Performance Analysis
See true ROI across Google, Meta, TikTok and other paid platforms with automatically synced cost data and platform-independent attribution.
- Automatic cost data sync
- Platform-independent ROAS
KEY FEATURE 02
Metrics & Dimensions Explorer
Interrogate any metric across device, channel, geography, cohort or campaign instantly — without SQL or a data team.
- Slice any metric by any dimension
- Build custom views in seconds
KEY FEATURE 03
Funnel Analysis
Map every step from first visit to conversion, find the highest-impact drop-off points, and quantify the revenue waiting to be recovered.
- Multi-step funnel builder
- Revenue impact quantification
- Segment by traffic source, device or audience
KEY FEATURE 04
LTV Analysis
Understand which acquisition sources bring customers that compound over time — and which ones churn.
- Cohort-based retention tracking
- Acquisition-source attribution
- Offline data enrichment
FAQ
Common Questions
Can Incendium replace my current analytics platform?
Yes. Incendium captures session and event data, funnel performance, audience behaviour, LTV and attribution in one place, allowing most teams to consolidate several tools.
Do I need a developer to build custom reports?
No. The report builder and dashboard editor are fully no-code.
Can I schedule reports for people who don't have a login?
Yes. Scheduled reports can be delivered by email to any recipient without requiring an Incendium account.
