Everything you need to know about marketing metrics and KPIs for growth
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ROAS reveals how much revenue your ads generate for every dollar spent — and whether that spend is truly working for you.
Average revenue per order — grow it with bundles, upsells, and pricing.
The percentage of sessions that end in an order — shows how well your site turns visitors into customers.
The average cost to acquire one new customer — compare to LTV to scale profitably.
A blended efficiency gauge across all channels—shows how effectively total marketing spend translates into revenue.
The share of checkout starts that become paid orders — surfaces friction from shipping, forms, or payment.
A profitability view that factors in costs—reveals whether your marketing creates real profit, not just revenue.
Projected revenue from a customer over time — sets the ceiling for sustainable CAC and retention.
Compares customer lifetime value with acquisition cost — a clear signal of sustainable, profitable growth.