Multi-Layer Tracking Technology
Incendium doesn't rely on a single tracking method. Several different approaches run in parallel — so if one layer is blocked or restricted, the others continue capturing data. The result is the most complete picture of your visitors possible, regardless of browser, device, or privacy settings.
Delivered at the Edge
Incendium tracking is served from the nearest edge node to your visitor — delivering a sub-2 millisecond connection time globally. Faster tracking means fewer dropped events, particularly on slow connections or fast page exits where a standard centralised tag would be lost.
Improve Meta's AI Targeting
Meta's ad algorithm is only as good as the signals it receives. Incendium passes more accurate and richer conversion data back to Meta — including signals that a browser-blocked pixel would miss entirely. Better inputs mean better targeting and stronger ad performance over time.
More Signals, More Accurately
Server-side integration with Meta's Conversions API sends conversion events that browser-blocked pixels can't — giving Meta's model a complete picture of who is actually buying.
Richer Event Data
Beyond a basic conversion event, Incendium passes additional data — purchase value, customer identifiers, product categories — that Meta uses to improve lookalike audience quality and Advantage+ optimisation.
Common Questions
Does Incendium replace my existing Meta Pixel or Google Tag?
No — Incendium runs alongside your existing pixels. It adds a first-party layer and server-side events that capture what your pixels miss. You keep both running during any transition period.
What's the difference between client-side and server-side tracking?
Client-side tracking fires in the visitor's browser — where blockers and iOS restrictions intercept it. Server-side tracking fires from your server directly to the platform's API, bypassing the browser entirely. Incendium uses both.
Is first-party tracking compliant with GDPR and privacy regulations?
Yes. Incendium includes consent management support and operates as a first-party tool under your own domain, compliant with GDPR, ePrivacy Directive, and the Australian Privacy Act.
How long does setup take?
A single tag on your site gets you started immediately. Server-side and Conversions API integration is guided through onboarding and typically completed within a day — no developer required for most platforms.