Tracking
Leading (AdBlock-proof) tracking
Incendium uses resilient, first-party data to bypass iOS 17 and browser blockers—restoring the tracking fidelity you need for perfect multi-touch attribution and optimized ad performance.
Server-side integration with Meta's Conversions API sends conversion events that browser-blocked pixels can't — giving Meta's model a complete picture of who is actually buying.
Beyond a basic conversion event, Incendium passes additional data — purchase value, customer identifiers, product categories — that Meta uses to improve lookalike audience quality and Advantage+ optimisation.
Why not just use platform reporting?
Here's how Incendium compares to relying on native ad platform attribution.
Cross-channel, unified view
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Platform-independent data
Engagement-based credit weighting
Customizable attribution model
No iOS / ad blocker blind spots
Real-time budget recommendations
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"We increased ROAS by 48% in 6 months through data-driven budget redistribution. For the first time we had attribution we could actually trust — not just what Meta was telling us."
"For the first time, we could see exactly which funnel was driving conversions — not just what the ad platforms were claiming. That clarity is what gave us the confidence to scale."
"Incendium is honestly astounding in terms of what you can do with it. There are so many different ways to leverage the system, and it feels like every time we log in we discover another smart use case."
"Any time I've had an idea or function needed, they've stepped up to try and find a solution. That's a rare quality these days. 100% would recommend."
