Continuous experimentation without the bottlenecks
Create variants, monitor results and share insights from the same no-code platform.
Monitor Control vs Variant in Real-Time
See how every live variant performs across pageviews, engagement, interactions and conversions.
- Full metric visibility
- Results update live
Easy Reporting Insights
Use trended data to avoid anomaly-driven decisions, switch between simultaneous experiments, and download stakeholder-ready reports.
- Trended data
- Simultaneous test switching
- Instant report downloads
AI Builds Your Control
Incendium analyses the existing page and generates a polished control automatically so you can move directly to the challenger.
- From idea to live test in minutes
- No designer or development ticket required
Common Questions
Do I need a developer to set up or run tests?
No. Conversion Lab is fully no-code, from creating variants and setting the split through to launch.
Can I run multiple tests at the same time?
Yes. Run simultaneous experiments across different pages or elements and switch between them in the reporting view.
What metrics are tracked automatically?
Every test tracks pageviews, Incendium engagement scores, interactions and conversions across both control and variant.