We use cookies on our site to enhance your user experience, provide personalised content, and analyse our traffic. Cookie Policy.

Preferences >
×

Customise Your Preferences

We respect your right to privacy. You can choose not to allow some types of cookies. Your cookie preferences will apply across our website.

Necessary Cookies

These cookies are necessary for the website to function properly and cannot be switched off.

Analytics

These cookies help us improve the site by tracking which pages are most popular.

Advertising

These cookies provide personalisation and features. These might be set by our partners, including other organisations.

See live demo

Learn how you can use Incendium to quickly improve your ROI.

Success! Your message has been sent. One of the Incendium team will be in touch very soon!
Oops! Something went wrong while submitting the form.

Conversion Lab

Rapid A/B testing. Zero code.

Launch experiments in minutes. Easily build and test new layouts, messaging, and features — giving you the agility to improve conversion rates without waiting on developers.

FEATURE 01
Monitor Control vs Variant in Real-Time
Jump into any live test at any point and see exactly how each variant is performing. Pageviews, engagement scores, interactions, and conversions — all tracked automatically, all visible at a glance.
Full Metric Visibility

Every test tracks pageviews, engagement scores, interactions, and conversions — across both control and variant — without any manual tagging setup.

Live as it Happens

Results update in real-time. You don't have to wait until a test ends to see which direction it's heading.

FEATURE 02
Easy Reporting Insights
Conversion Lab is built for teams that run experiments continuously — not just occasionally. Trended data prevents bad decisions based on anomalies. Switching between simultaneous tests takes one click. And when it's time to share results, a report is ready to download instantly.
Trended Data

View results over time, not just in aggregate. Spot anomalies early and make decisions on consistent trends rather than a single day's spike.

Switch Between Simultaneous Tests

Run multiple experiments at once and flick between them instantly — all in the same interface, no context switching required.

Instant Download Report

Generate and download a full test report in one click — ready to circulate to stakeholders without any manual formatting

FEATURE 03
Launch Tests Faster — AI Builds Your Control
The hardest part of starting an A/B test is building the control. Conversion Lab's AI analyses your existing page and generates a polished control variant automatically — so you can skip straight to creating your challenger and get the test live in minutes.
From idea to live test in minutes

No blank canvas. No briefing a designer. No dev ticket. Pick your hypothesis, let AI handle the setup, and launch.

48% increase in ROAS within 6 months through data-driven budget redistribution and accurate attribution we could trust.
Justin M, General Manager
COMPARISON

Why not just use platform reporting?

Here's how Incendium compares to relying on native ad platform attribution.

CAPABILITY
INCENDIUM
GA4
NATIVE PLATFORM
Cross-channel, unified view
Single source of truth across all channels
Platform-independent data
No reliance on platform pixel data
Engagement-based credit weighting
Goes beyond click signals
Customizable attribution model
Adjust touchpoint weights to fit your strategy
No iOS / ad blocker blind spots
Server-side + first-party data collection
Real-time budget recommendations
Automated spend reallocation signals
Full support
Partial
Not available
CUSTOMER RESULTS
Real teams, real outcomes

"We increased ROAS by 48% in 6 months through data-driven budget redistribution. For the first time we had attribution we could actually trust — not just what Meta was telling us."

Justin M.
General Manager, Ucruise Sydney

"For the first time, we could see exactly which funnel was driving conversions — not just what the ad platforms were claiming. That clarity is what gave us the confidence to scale."

Sarah V.
CEO, Blossom Essentials

"Incendium is honestly astounding in terms of what you can do with it. There are so many different ways to leverage the system, and it feels like every time we log in we discover another smart use case."

Andy F.
Founder, Sartoro

"Any time I've had an idea or function needed, they've stepped up to try and find a solution. That's a rare quality these days. 100% would recommend."

Greg K.
CEO, Alchemy Merch
FAQ
Common questions
Do I need a developer to set up or run tests?
No. Conversion Lab is fully no-code. You create variants, define your split, and launch — all without touching your site's codebase or waiting for a developer.
Can I run multiple tests at the same time?
Yes. Conversion Lab supports simultaneous tests across different pages or elements. You can switch between them instantly in the reporting view without any disruption to live experiments.
How does Conversion Lab prevent decisions based on anomalies?
Results are shown as trended data over time, not just a single aggregate number. This makes it easy to spot if a result is consistent or driven by a single unusual day before making a decision.
What metrics does Conversion Lab track automatically?
Every test automatically tracks pageviews, Incendium engagement scores, interactions, and conversions across both control and variant — with no manual event tagging required.
What can I actually test with Conversion Lab?
Layouts, headlines, CTA copy, imagery, offers, page structure, feature placement — anything visible on the page. If you can build it in Incendium, you can test it.
How do I know when a test has enough data to call a winner?
Conversion Lab shows you trended performance over time so you can see when results have stabilised. The simultaneous view also helps you prioritise which tests to call first when running multiple experiments.