Frequently Asked Questions

Nothing, unless you choose to continue. No credit card is required to start, so there is no automatic charge. You will have complete access to see your missing revenue, then decide if you want to keep going.

Absolutely. Incendium was built for marketers, not engineers. The AI landing page builder, Smart Links, and tracking setup all work without coding. If you can run Meta ads, you can use Incendium.

No. Incendium is designed to run alongside GA4, Meta Pixel, and your current tools. Most users run it in parallel during the trial to see the difference, then decide whether to keep both or switch entirely.

Google and Meta use their own attribution models, which are designed to maximise the credit their platforms claim. Incendium collects data independently as a first-party tool, applies its attribution logic across all channels simultaneously, and has no financial incentive to favour any platform. The result is one unbiased source of truth rather than competing platform reports.

No. Incendium uses first-party, server-side tracking that runs from your own domain. Multiple tracking layers run in parallel, so if one is restricted the others continue capturing data. iOS 17 Link Tracking Protection, Safari Intelligent Tracking Prevention, and ad blockers do not prevent Incendium's data collection.

Incendium is built for privacy-first data collection. As a first-party tool operating under your own domain, it is designed to support your compliance obligations, including consent management, wherever you operate. Speak to our team about your specific requirements.

Yes. You can upload CRM and sales data via CSV and map it to existing visitor and order records. Once joined, that data is available across every report and dimension in Incendium, including LTV analysis and attribution modelling.

EBA—Effectiveness-Based Attribution—is Incendium's proprietary attribution model. It scores each session using engagement quality, scroll depth, time on page, interactions, return visits, and conversion proximity. Higher-quality sessions receive proportionally more credit, revealing which channels genuinely drive intent.

Rezonate uses Incendium's behavioural data to identify visitor patterns that correlate with the metrics you care about. It builds segments dynamically and serves each segment relevant content, offers, and messaging in real time. There are no rule lists to maintain; it learns and updates continuously.

Conversion Lab is built into Incendium, so every test tracks pageviews, engagement scores, interactions, and conversions using the same data that powers attribution and reporting. You also get trended results, simultaneous test management, and AI-assisted control generation without stitching together separate platforms.

Yes. Incendium supports an unlimited attribution lookback window, so touchpoints from the first interaction are still credited when a conversion occurs—even when a B2B sales cycle takes months.

Beyond drag-and-drop editing, Lightning Landers includes AI page generation, natural-language copy editing, image creation and editing, dynamic components, edge delivery, and built-in performance reporting.

A BI tool or warehouse requires engineering work to ingest, model, and report on data. Incendium captures the data, attributes it correctly, and provides purpose-built reports and dashboards out of the box, including engagement scoring, LTV analysis, attribution, and personalisation.

Incendium provides an unlimited lookback window for conversion attribution, while GA4 and many other tools use shorter windows. Incendium is also a managed-service platform, with support from setup through ongoing strategy.

Attribution determines which campaigns, keywords, and publishers receive credit for conversions. If attribution is inaccurate, marketing investment will be optimised using the wrong signals. Accurate multi-touch attribution shows which activity genuinely contributes to revenue.

Personalisation tailors landing-page content, images, and messaging to a visitor profile or segment. It can increase engagement, brand connection, and conversion rate, and Incendium can test personalisations using A/B or multivariate experiments.

No. Incendium helps smaller brands use analytics, A/B testing, personalisation, and landing-page tools without needing an enterprise-sized team.

Incendium does the heavy lifting across more than 50 reports, audience insights, customer analytics, LTV, and attribution, giving small teams actionable insights without an enterprise price tag.

Incendium's collection, processing, and reporting are not like-for-like with Google Analytics, so importing that historical data is generally not beneficial. Starting Incendium collection gives you accurate, impartial data with an unlimited lookback window going forward.

You can begin using Incendium Analytics within minutes of starting your plan. With more than 50 reporting templates, you can start tracking and acting on data as soon as Incendium's code is installed.

Yes. Professional and Enterprise plans allow multiple user accounts.

Plans above Starter include regular strategy meetings with an Incendium expert. Growth plans include quarterly meetings, while Professional and Enterprise include monthly meetings. A dedicated support team is also available for technical and product questions.

Monthly plans are billed on the signup date each month. Yearly plans are billed on the same date each year, with a reminder sent before funds are collected.

Incendium offers four pricing plans so businesses can select the level of infrastructure, tools, functionality, and support that fits their needs and budget.