Privacy Policy

Incendium AI takes your privacy seriously.

This Privacy Notice describes Incendium's privacy practices in relation to information and data we collect through the websites operated by us from which you are accessing this Privacy Notice (collectively, the “Domains”), through the software applications made available by us for use on or through computers and mobile devices that link to this Privacy Notice (the “Apps”), other services provided by us both online and offline, and email messages that link to this Privacy Notice (collectively, including the Domains and Apps, the “Sites”). “User” refers to a third-party site which uses our Services. “Individual” refers to any individual who visits or otherwise uses the Sites or third-party sites belonging to our Users.

This Privacy Notice does not apply to the practices of third parties that Incendium does not own or control, or to individuals that Incendium does not employ or manage. Nor does it apply to information that we receive or handle on behalf of our subscribers in our role as a service provider, including information received through Incendium's marketing automation software services, other Incendium services, or apps made available to services subscribers (collectively, the “Subscription Services”).

Our Fundamental Privacy Principles

• We are thoughtful about the personal information we collect through the operation of our services.
• We store personal information for only as long as we have a reason to keep it.
• We aim only to collect the minimum data required to operate our services.
• We aim for full transparency about how we gather, use, and share personal information.

What Information Does Incendium Collect?

We collect information in three ways: if and when it is provided to us, automatically through operating our Services, and from outside sources.

• Log Information: Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, such as browser type, IP address, unique device identifiers, language preference, referring site, date and time of access, operating system, and mobile network information.
• Location Information: We may determine the approximate location of a device from an IP address. We use this, for example, to calculate how many people visit our Services from particular geographic regions.
• Cookies and Other Technologies: Incendium uses cookies and technologies such as pixel tags to identify and track visitors for our Users, understand usage and access preferences, measure marketing and advertising effectiveness, and deliver targeted ads and content.
• Personal Data: Information that directly or indirectly identifies an individual, which may include name, gender, company name, job title, expertise, address, telephone number, email address, browser, and device information.
• Other Information: Information that cannot be used to reveal an individual's identity, such as information that has been fully and permanently anonymized and aggregated.

How and Why We Use Information

• To provide Services to our Users.
• To develop and improve our Services.
• To monitor and analyze trends and understand how users interact with websites.
• To measure and improve the effectiveness of advertising and understand visitor retention and attrition.
• To monitor and prevent problems with our Services and protect their security.
• To personalize experiences, provide content recommendations, target marketing messages, and serve relevant advertising.

Legal Bases for Collecting and Using Information

For individuals in the European Union, our use of information is based on one or more of the following grounds:

1. The use is necessary to fulfil our commitments under applicable terms of service or other agreements, or to administer an account.
2. The use is necessary for compliance with a legal obligation.
3. The use is necessary to protect your vital interests or those of another person.
4. We have a legitimate interest in using the information, including providing and improving Services, safeguarding Services, communicating, measuring advertising effectiveness, understanding retention, preventing problems, and personalizing experiences.
5. You have given us consent, for example before we place certain cookies on your device and access and analyze them later.

How Will Incendium Share Personal Data It Receives?

We do not sell our users' private personal information. We share information only in limited circumstances and with appropriate safeguards:

• Subsidiaries, Employees, and Independent Contractors: With people who need the information to help provide or process our Services and who are required to follow this Privacy Policy.
• Third-Party Vendors: With vendors that need the information to provide services to us, you, or your site, subject to appropriate privacy commitments.
• Legal and Regulatory Requirements: In response to a subpoena, court order, or other governmental request.
• To Protect Rights, Property, and Others: When disclosure is reasonably necessary to protect the property or rights of Incendium, third parties, or the public.
• Business Transfers: In connection with a merger, sale of company assets, acquisition, bankruptcy, or similar event, subject to this Privacy Policy.
• With Your Consent: When you consent to or direct the disclosure.
• Aggregated or De-Identified Information: Information that cannot reasonably be used to identify an individual.

Security

While no online service is 100% secure, we work hard to protect information against unauthorized access, use, alteration, or destruction and take reasonable measures such as monitoring our Services for vulnerabilities and attacks.

How Long Will Incendium Retain My Personal Data?

We retain Personal Data for a period consistent with its original purpose, including to pursue legitimate business interests, comply with legal obligations, resolve disputes, and enforce applicable agreements.

Choices

• Limit Access on Your Mobile Device: Your operating system may allow you to discontinue access to stored or location information.
• Opt Out of Marketing Communications: Follow the instructions in promotional communications or contact us. We may still send account or legal notices.
• Reject Cookies: You can usually configure your browser to remove or reject cookies, although some features may not function properly.

Sensitive Information

Please do not send or disclose sensitive Personal Data—including government identifiers, racial or ethnic origin, sexual orientation, political opinions, religion, health, biometric or genetic characteristics, criminal background, or trade union membership—through the Sites or by other means.

Changes to this Privacy Notice

Incendium may amend this Privacy Notice from time to time. The Effective Date indicates when it was last revised. Changes become effective when the revised Privacy Notice is posted on the Sites.