Install Tracking Tag
Add one JavaScript snippet alongside your existing pixels.
Ad platforms are scoring their own homework
Incendium removes duplicated credit and biased platform reporting so budget decisions are based on independent data.
FEATURE 01
Incendium's smarter attribution
Move beyond basic click-based tracking and measure the true impact of every interaction using meaningful engagement signals.
- Cross-channel journey mapping
- 12+ engagement signals
- Platform-independent data
FEATURE 02
Effectiveness-Based Attribution
EBA adjusts credit based on session quality and effectiveness scoring, creating a more accurate view of which channels truly drive conversion.
- Session quality scoring
- Dynamic credit weighting
- Continuous recalibration
FEATURE 03
Custom Attribution Model
Design a model aligned to your strategy by changing the weighting applied to each touchpoint in the customer journey.
- Touchpoint weighting controls
- Model A/B testing
- Saved model templates
Connect Platforms
Connect paid-media and email platforms so cost data stays current.
Choose Your Model
Start with a proven model or configure weightings for your business.
Optimize Spend
Use unbiased attribution data to make better budget decisions.