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Learn how you can use Incendium to quickly improve your ROI.

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Attribution

Accurate Unbiased Attribution

Replace black-box reporting with transparent, neutral attribution that reveals exactly what is driving your sales, independent of ad platform bias.

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Analytics built for ecommerce

Incendium's proprietary analytics system captures not only more data and more metrics, but more accuracy as well.

  • Hyper-accurate attribution and ecommerce analytics

  • Boost your ROI with accurate attribution and comprehensive insights from analytics built for ecommerce

Your attribution models back

Measure performance throughout the entire user journey; and now without bias and with more complete data due to Incendium's unlimited lookback window.

First Touch

100% credit goes to the first touch point

Last Touch

100% credit goes to the last touch point

Last Non Direct

100% credit goes to the last non-direct source

Linear

Credit is given equally to all touch points

Position Based

Credit is split evenly between first and last

Impacted

100% credit to all touch points

Incendium's smarter attribution
Our patent-pending attribution models move beyond basic click-based tracking to measure the true impact of each interaction using meaningful engagement signals.
Effectiveness-Based Attribution
Not all channels contribute equally. EBA automatically adjusts credit based on session quality using Incendium’s effectiveness scoring, providing a more accurate measure of which channels truly drive conversions.
Custom Attribution Model
Design an attribution model that aligns perfectly with your business strategy. Rather than relying on a one-size-fits-all approach, you can now adjust the weightings for each touchpoint along your customer's journey.
What happens when you fix the fundamentals?
Achieved a 107% increase in advertorial CTR and an 89% boost in campaign conversion rates.
Sarah V, CEO
48% increase in ROAS within 6 months through data-driven budget redistribution.
Justin M, General Manager
48% increase in ROAS within 6 months through data-driven budget redistribution and accurate attribution we could trust.
Justin M, General Manager

Frequently Asked Questions

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