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Learn how you can use Incendium to quickly improve your ROI.
Learn how you can use Incendium to quickly improve your ROI.
Incendium's proprietary analytics system captures not only more data and more metrics, but more accuracy as well.
Hyper-accurate attribution and ecommerce analytics
Boost your ROI with accurate attribution and comprehensive insights from analytics built for ecommerce
Measure performance throughout the entire user journey; and now without bias and with more complete data due to Incendium's unlimited lookback window.
100% credit goes to the first touch point
100% credit goes to the last touch point
100% credit goes to the last non-direct source
Credit is given equally to all touch points
Credit is split evenly between first and last
100% credit to all touch points
Incendium's patent-pending attribution models move beyond basic click-based tracking to measure the true impact of each interaction using meaningful engagement signals.
Not all channels contribute equally. EBA automatically adjusts credit based on session quality using Incendium’s effectiveness scoring, providing a more accurate measure of which channels truly drive conversions.
Design an attribution model that aligns perfectly with your business strategy. Rather than relying on a one-size-fits-all approach, you can now adjust the weightings for each touchpoint along your customer's journey.
Ucruise, a thriving boat hire agency in Sydney Harbour was generating a steady stream of enquiries through various marketing channels. But they were stuck in a data silo.
Incendium's marketing attribution came to the rescue; by integrating Ucruise's sales data, Incendium shed light on which marketing channels were driving the most profitable sales. This helped Ucruise to make data-driven decisions about their marketing spend, maximizing their return on advertising spend (ROAS).
48%
Increase in ROAS in 6 months
15%
Decrease in CAC in 6 months
51%
Increase in enquiries in 6 months
Ucruise, a thriving Sydney Harbour cruise facilitator, was generating a steady stream of enquiries through various marketing channels. But they were stuck in a data silo - marketing efforts weren't connected to sales results. This meant they couldn't measure ROI or optimize their marketing budget.
Incendium's marketing attribution platform came to the rescue. By integrating Ucruise's sales data, Incendium shed light on which marketing channels were driving the most profitable sales. This newfound clarity empowered Ucruise to make data-driven decisions about their marketing spend, maximizing their return on advertising spend (ROAS).
"Incendium has given us the deep insights we need to fully understand where our marketing spend is most effective for sales and ROAS. We've increased our lead and sales volumes without the need to increase our budgets."
Emmanuel About | Director - Ucruise
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