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Ucruise, a thriving Sydney Harbour cruise facilitator, was generating a steady stream of enquiries through various marketing channels. But they were stuck in a data silo.
Incendium's marketing attribution came to the rescue. By integrating Ucruise's sales data, Incendium shed light on which marketing channels were driving the most profitable sales. This helped Ucruise to make data-driven decisions about their marketing spend, maximizing their return on advertising spend (ROAS).
48%
Increase in ROAS in 6 months
15%
Decrease in CAC in 6 months
51%
Increase in enquiries in 6 months
Ucruise, a thriving Sydney Harbour cruise facilitator, was generating a steady stream of enquiries through various marketing channels. But they were stuck in a data silo - marketing efforts weren't connected to sales results. This meant they couldn't measure ROI or optimize their marketing budget.
Incendium's marketing attribution platform came to the rescue. By integrating Ucruise's sales data, Incendium shed light on which marketing channels were driving the most profitable sales. This newfound clarity empowered Ucruise to make data-driven decisions about their marketing spend, maximizing their return on advertising spend (ROAS).
"Incendium has given us the deep insights we need to fully understand where our marketing spend is most effective for sales and ROAS. We've increased our lead and sales volumes without the need to increase our budgets."
Emmanuel About | Director - Ucruise
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