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How Incendium's Web Analytics is Different
Get The Full Picture On Marketing Spend Efficiency
A big problem with mass-market analytics platforms is that they do not cater well for businesses which convert offline (most B2B). Incendium closes this loop and allows you to fully attribute revenue across all your channels. No more flying blind.
Ecommerce sites have an easier time than B2B, but they mostly rely on biased attribution, last click models and flawed data that can steer them completely in the wrong direction. Incendium changes this.
Does Your Content Marketing Work?
It's potentially one of the most powerful marketing activities you can engage with, but most analytics platforms can't measure it. Marketers have no idea what is working and what isn't. Without being able to attribute revenue, nothing can be optimized and budgets can't be properly allocated.
Incendium solves this with Content Attribution, and true measurement of engagement. Many visits to viral content are single page sessions. They may be extremely positive, but leave it up to a solution like GA and it is counted as a bounce with 0 time-on-page recorded. Incendium records scroll rates, records time on page with in-view timers and can measure micro-interactions to judge effectiveness.
Bounce Rate is Dead
If you are still relying on Bounce Rate to judge success, or Time-On-Page from a mass-market solution, you are doing it wrong. People visit all sorts of pages on your site for all sorts of reasons; it’s only Incendium Analytics which can take into account who they are, what stage of the buying journey they are in, and the purpose of the page they are visiting to assess if a pageview was positive or problematic.
Book a demo with our team and learn more about how we’ve taken engagement measurement to the next level and can deliver an unparalleled understanding of campaign and landing page success.
