Brian Ryu

Articles by Brian Ryu

Incendium News

What is Marketing Attribution and Why is it so Important?

The world of marketing is getting more and more complex. Consumers are now using multiple devices for different purposes, which now represents different touch points in the consumers journey to purchase products and/or services.

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Data

Meta’s Andromeda Update: Why the landing page now matters more than the ad

Ads don’t convert—journeys do. Learn how Meta’s Andromeda update penalizes generic pages and why seamless post-click experiences are now mandatory.

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Incendium News

Introducing Smart Links: One URL to Power Every Meta Ad Experience

Smart Links replaces fragile ad-level URLs with a single dynamic destination. It identifies ad intent to route users to personalized journeys, eliminating manual UTMs and operational complexity.

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Analytics

10 Fatal Flaws in Mass Market Analytics

How businesses should be approaching data insights is changing - here's what you need to know.

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