Send structured conversions, lifecycle milestones, internal triggers and other business events.
OtherConnect a Custom Data Layer with Incendium
Flexible integration option for bespoke event tracking and structured data
Get StartedBring bespoke events and complex data structures into Incendium without forcing a custom website or application into a generic tracking model.
Measure app activity, sales calls, subscription stages or in-app purchases using business-specific definitions.
Use clear implementation guidance and support to connect the agreed data contract.
Map custom events to Channels, Campaigns or customer profiles.
Connect backend outcomes with front-end journeys to close measurement gaps.
Keep the organisation’s data structure and logic while making it actionable in Incendium.
Incendium meets custom stacks where their data already lives, preserving flexibility without sacrificing measurement clarity.