Challenge: Blossom Essentials hit a performance ceiling where their core PDP conversion rate could not be beaten. Slow traditional build cycles prevented the team from iterating on advertorial funnels fast enough to validate CRO ideas or outpace direct-to-PDP traffic.

Solution: Deployed Incendium’s Lightning Landers to launch AI-generated landing pages and trial multiple messaging variants in parallel. This accelerated testing velocity allowed the team to identify winning page structures and deploy optimized advertorial funnels at scale.

Impact: Achieved a 107% increase in advertorial CTR and an 89% boost in campaign conversion rates. This streamlined workflow enabled advertorial funnels to outperform the core PDP for the first time, unlocking previously unreachable incremental growth.

Blossom Essentials is a high-performing skincare brand with strong baseline ecommerce metrics. Despite ongoing optimisation, the team had been unable to outperform their core Product Detail Page (PDP) conversion rate for an extended period.

To unlock further growth, they began experimenting with advertorial funnels—routing traffic through a pre-sell page before sending users to the PDP.

While advertorials showed promise, the team faced a practical limitation:

• PDP performance had become the ceiling
  
• Iterating on advertorial pages was too slow
  
• Traditional build-and-test cycles limited experimentation velocity
  
• CRO ideas could not be deployed or validated fast enough
  

Without faster iteration, advertorial traffic could not reliably outperform direct-to-PDP traffic.

Using Incendium AI, Blossom Essentials deployed Lightning Landers—AI-generated landing pages built specifically for advertorial traffic.

Incendium’s built-in A/B testing and rapid deployment workflow allowed the team to:

• Launch and test new advertorial page variants quickly
  
• Trial multiple CRO tactics in parallel
  
• Identify winning structures and messages faster than with traditional page builders
  

This dramatically increased testing velocity across the funnel, from advertorial click through to PDP.